The Intimacy Game: Launch smarter.
Connect better. Stay human.

Discover the power of customer intimacy in pharma launches

In today’s crowded life sciences market, true launch success isn’t just about product or spend, it’s about building genuine, data-driven connections with healthcare professionals and the ecosystems they influence. Our new whitepaper, “The Intimacy Game”, reveals how pharma leaders can close the gap between what customers want and what they experience, using a proven five-pillar framework for customer intimacy.

What you’ll discover:

  • Customer intimacy in action: Why deep, actionable understanding of HCPs and their world drives launch momentum and market share.
  • From Next Best Action to Next Best Conversation: How to move beyond transactional engagement and create meaningful, context-rich interactions.
  • Living customer graphs:Building a unified, real-time view of your audience to deliver truly personalised experiences.
  • Launch pods & CXOps: How cross-functional teams and modular content can accelerate trust, relevance, and engagement.
  • Making change stick: Practical steps to embed intimacy-driven strategies—across teams, incentives, and leadership.
TBC

Drawing on lessons from B2C and retail, this whitepaper offers fresh perspectives and practical frameworks to help you get closer to your customers, and stay ahead of the competition.

Why huumun?

With over 20 years’ experience and dozens of successful launches, huumun combines life sciences expertise with digital-first innovation. We help you plan smarter, align faster, and deliver real-world results.

Start your customer intimacy journey

Share your details below to access “The Intimacy Game” and start building launch strategies that truly connect.