Having a single online go-to resource for all your brands is a goal for many companies. That’s why a ‘Top 10’ pharma company invited us to support their planned launch of a multi-brand portfolio. To help meet this challenge we created a fully responsive online portal for healthcare professionals, covering all of their products and therapy areas.

Looking at the whole journey, we created a bespoke platform putting the customers at the heart of our solution. Developing detailed personas and user journeys, enabled us to provide a truly intuitive, valuable and user-friendly resource.

The platform was complemented by a full content strategy including search optimisation, owned and paid media, and an editorial calendar. A playbook, supported by a training pack, enabled fast and simple localisation of the portal into multiple local markets.