Smart communications for busy healthcare professionals
Primary care audiences are increasingly busy, with limited time to assess the constant flood of information they are presented with. It’s more important than ever to provide them with valuable and relevant content that can help them achieve their goals, at a time and place that’s convenient to them.
We worked with a leading dermatology brand to target GPs. The aim was to raise awareness of Chronic Hand Eczema: the severe impact it has on quality of life, as well as the treatment options available. To engage effectively with these healthcare professionals, we combined case studies, patient videos, management pathways and cost calculators. Messaging was further reinforced using supporting email campaigns to maximise the impact of the campaign.
“By creating a self-led web experience, we enabled primary care physicians to digest the campaign in a way that suited them.”